Rhetorical Advertisement Analysis Essay

Teen pregnancy is one of the most serious issues in the American society. Three in ten teen young women get pregnant before their twenties. We have heard about the bad consequences of teen pregnancy in movies, talk shows, news, and many other social media. The Candies Foundation Organization is a non-profit organization that tries change the way youth in America thinks about teen pregnancy and parenthood. This organization decided to use advertisements to persuade teenagers to consider the consequences of having a baby. Therefore, I chose an advertisement from this organization. And I am here to tell you that this advertisement is so powerful that it is likely to reach its intended audience. The advertisement is composed of two parts equally. On the left side, it is a portrait of a female celebrity with a serious facial expression. On the right side, it is a question written in large font with a small text and an image of a crib below it. The question is: â€Å"Not really the way you pictured your first crib, huh?† The crib has a simple design. The advertisement is basically black and white with a touch of a hot pink color. This color only appears in the name of the organization, which is at the bottom of the portrait, and parts of the question. The rhetorical appeals are included in the advertisement to persuade the audience to think about whether or not they are ready to have a baby. The Candies Foundation Organization uses pathos to appeal to both women and man’s emotions and gain further support for their foundation. It uses sex and emotional appeals and made the advertisement engaging not only to men, but also to women. It uses a more mainstream and modern sex appeal to send the message to its intended audience. There are few advertisements that include a portrait of a female celebrity in them. However, this organization used the advantage that celebrities draw audience’s attention. It used a celebrity called Fergie, who is a well-known singer and actress in the modern days. In fact, the portrait successfully made the ad to appeal only to teenagers. While the portrait is attention catching by taking up half of the advertisement, the organization simply used the celebrity’s facial expression as an emotional appeal. The celebrity’s face is made more beautiful with a touch of make-up focusing on the eyes. The advertisement gains more attention with this portrait for the simple fact that the celebrity is looking straight at the audience. However, the celebrity is not smiling or staring at the audience. It is only a conventional look, in fact, the one that people give when they are talking to someone. It is this look and the emotion she lacks, that creates a strong feeling in the audience. It is also this look that attracts perfectly the audience’s full attention for the advertisement. The celebrity, a female, to the point, adds credibility to the advertisement because a female voice has more strength than a male’s in this situation. Men are always interested in their opposite sex. Women always have the feelings of jealousy and insecurity. Furthermore, the organization effectively opens the advertisement for all genders by using a female celebrity. Now, the advertisement not only attracts teen girls’ attention, but also boys. The organization also uses ethos to appeal a personality in the message. The combination of colors adds a special effect to the advertisement, making it much easier for the audience to relate the portrait with the text. Since the celebrity’s picture is gray and white, it mirrors the question perfectly. As soon as the picture captures the audience’s attention, the attractive color automatically pulls the attention toward the question. The contrast of the colors used in this advertisement effectively brings out the advertisement’s own style. It uses a hot-pink color and white for the question and a dark black color as background. Hot-pink color lover or not, the style surely catches the attention of everybody. The white color also stands out in the dark black background, highlighting the question and giving it more importance. An image of a baby’s crib also lies right below the question, which adds more credibility to the advertisement. The organization is not using an image of a decorative crib in this situation. In fact, it uses an image of a traditional crib. It made the crib look simple, original, and plain, in order to appeal to teenagers rather than adults. I consider that the organization assumes that having an image of a crib in the advertisement will lead the audience to realize the message in depth. Therefore, I consider that they are correct with their assumptions. The crib image does make the question more thoughtful and it encourages teenagers to think seriously about the difficulties of having a child. Unlike other advertisements, the Candies Foundation uses a single question to deliver their message. â€Å"Not really the way you pictured your first crib, huh?† By using logos, this advertisement leads the audience to question themselves about their sexual decisions. The slang word, â€Å"crib†, has a double meaning of â€Å"home† and â€Å"baby’s crib†. The exclamation, huh, has a strong sense of interrogation. The combination of these two words gives a better expression and power to the question. Because the advertisement is targeting teenagers instead of adults, the word huh precisely adds credibility to the question. Using logos and ethos, the question is being asked properly along with an image of a baby crib that strikes fear into the audience. After the audience read the question, automatically they start thinking about few general propositions such as: Do I want to give a home like this one for my baby? Can I afford all the expenses of having a baby? Do I have a permanent job? Am I old enough? Am I ready to be a mother? Am I ready to be a father? Do I really want a baby at all? Without doubt, they will answer: NO. The organization did not ask the audience these questions directly nor gave any quantitative facts about babies. However, it used logos to make its audience reason logically and then the audience themselves can draw a specific truth from the propositions they have made. After the audience had thought about the question, they inevitably agree with the truth that the advertisement carries. In conclusion, this advertisement is effective. It is strong, meaningful, and attractive at the same time. The rhetorical appeals included have successfully persuaded its intended audience to prevent teen pregnancy. The great combination of pathos, ethos, and logos that the organization used in this advertisement builds a positive thought that will stay in the audience’s mind for a long time. This thought deeply discourages teenagers to have sex. This thought can also be a motivation for parents to advise their children and furthermore, the organization gains more outside supports to decrease teen pregnancy growth.

Race in Down These Mean Streets

Qing Xu HCOM 345 Prof. Nava 5/2/12 Race in Down These Mean Streets â€Å"Este es un mundo brillante, estas son mis calles, mi barrio de noche, con sus miles de luces, cientos de millones de colores mezclados con los ruidos, un sonido vibrante de carros, maldiciones, murmullos de alegria y de llantos, formando un gran concierto musical (Thomas, Down These Mean Streets, 1998, p. 3)†, is how Piri Thomas describes his birthplace, East Harlem. The diversity of cultures, the vibrant street life, the passion and conflicts of everyday life and media portrayal in movies such as West Side Story make East Harlem an exciting and mysterious place.But hidden under the dirty faces of the children is the struggle in the search for acceptance and belong, as painfully narrated by Thomas in Down These Mean Streets. In this essay I will analyze how racial identity is constructed through his story and the relationship between racism and social problems such as gangs and crime in a place like East Harlem. Piri Thomas’ parents moved to New York from Puerto Rico during the 1920s before he was born in 1928.Piri reflects upon a hard childhood of growing up in a lower class family at the time of the Great Depression, through the cold winters of New York City, a place whose people Piri’s mother described as having snow in their hearts. But the most difficult thing of all was the racial prejudice that he had to endure because of his black skin and the confusion of his own racial identity caused by his family’s denial of their Afro-Latino heritage. One day, Piri confronted his younger brother Jose, pointing out the hypocrisy of his family’s claim to Whiteness: Jose’s face got whiter and his voice angrier at my attempt to take away his white status.He screamed out strong: â€Å"I aint’t no nigger! You can be if you want to be†¦. But—I—am—white! And you can go to hell! † â€Å"And James is blanco, too? † I asked quietly. â€Å"You’re damn right. † â€Å"And Poppa? † †¦ â€Å"Poppa’s the same as you,† he said, avoiding my eyes, â€Å"Indian. † â€Å"What kind of Indian,† I said bitterly. â€Å"Caribe? Or maybe Borinquen? Say, Jose, didn’t you know the Negro made the scene in Puerto Rico way back? And when the Spanish spics ran outta Indian coolies, they brought them big blacks from you know where. Poppa’s got moyeto blood. I got it. Sis got it. James got it. And, mah deah brudder, you-all got it†¦.It’s a played-out lie about me-us-being white (Thomas, Down These Mean Streets, 1998, p. 145). Piri had always felt that he was being treated differently in the family because of his skin color. He wanted to find a racial identity with which he could feel a sense of belonging. Hoping to find out whether his skin color, his face, his hair made him a black in America even though he’s a Puerto Rican, he joi ned the merchant marines and traveled to the South. He came to accept that he was black after experiencing racism everywhere: on the ship, in restaurants, even in prostitution (Thomas, Down These Mean Streets, 1998, pp. 20-87). Piri’s world came crashing down when his mother died while his father was having an affair with a white woman, whose whiteness fed his father’s insecurity about his own blackness, according to Piri. Piri’s rejection toward whites came to a boiling point and he left home, joined gangs where his companions were black and took drugs. Eventually he went to prison for shooting a policeman. â€Å"Jesus, I thought, I finally shot me some Mr. Charlies. I shot ‘em in my mind often enough (Thomas, Down These Mean Streets, 1998, p. 259),† he wrote.It was the years in prison that gave him time to really reflect and think about who he was and his own worth. In the end of the book he came out of prison back into the neighborhood that he mi ssed so much. He fought hard to resist drugs and violence. Eventually he became a famed writer and a lecturer, and worked to steer troubled kids away from gangs and crimes. Puerto Ricans have historically been discriminated by U. S. institutions. As Angel Oquendo explains in â€Å"Re-imagining the Latino/a Race†, Puerto Ricans arrived in the U. S. as a result of U. S. mperial invasion and colonization of the island. They became one of the most impoverished groups and were â€Å"systematically perceived and treated as a conquered people (Oquendo, 1998, p. 70)† Puerto Ricans could sometimes pass as whites, like Piri’s family did. However, Piri was treated badly by the school, public transportation, workplace and the government. In an interview conducted by Ilan Stavans, he recalled that in the classroom the â€Å"teacher came roaring upon me and said ‘listen, stop talking in that language [Spanish],’ and I said ‘well, I am speaking my motherâ⠂¬â„¢s language.My mother’s from Puerto Rico, I was born in this country,’ and she says ‘well you stop talking that, you have to learn English, you are in America now. ’ (Thomas, Race and Mercy: A Conversation with Piri Thomas, 1996, p. 345)† He also recalled going to the South with his friend Billy on a bus. The driver ordered all colored people to go sit in the back. When Piri tried to tell the driver that he was Puerto Rican, the driver said, â€Å"I don’t care what kind of nigger you are† and reached his hand into his side pocket.To avoid the risk of being killed, he quietly went to the back of the bus (Thomas, Race and Mercy: A Conversation with Piri Thomas, 1996, p. 351). In a chapter of his book titled â€Å"How to Be a Negro without Really Trying,† Piri recalls another occasion where he and his fair skinned friend Louie went to a job interview for a sales position. The company hired Louie instead of him. â€Å"I didnâ₠¬â„¢t feel so much angry as I did sick, like throwing-up sick,† Piri’s hatred started growing and he started to think of himself as black. â€Å"Later, when I told this story to my buddy, a colored cat, he said, ‘Hell, Piri†¦ a Negro faces that all the time. ‘I know that,’ I said, ‘but I wasn’t a Negro then. I was still only a Puerto Rican. ’ (Thomas, Down These Mean Streets, 1998, p. 108)† When Piri and his mother applied for Home Relief, he hated the condescending and suspicious attitude of the government officials. The fact that Piri was perceived as black even though he was a Latino and that he was the only that received all the prejudice out of all his siblings, shows that U. S. society perceives all races in Black-White terms. According to Oquendo, this racial dualism is due to the prominent history of slavery and discrimination of people of African ancestry.He explains that the division of white Puerto Ricans and black Puerto Ricans is non-existent in Puerto Rico. Modern Puerto Rican society emphasizes its African heritage (Oquendo, 1998, p. 63). Berta E. Hernandez-Truyol explains that all Puerto Ricans share the same identity: â€Å"I grew up in Puerto Rico†¦ We were big and small, brown-eyed and blue-eyed, blondes and brunettes, but one significant factor we shared was that we were all de Borinquen. Sure, we were diverse peoples, but we were all united—we were all boricua (Hernandez-Truyol, 1998, p. 381). Because of the different social context in the U. S. , Piri were perceived differently from his siblings, which dramatically altered the course of his life. Perhaps the process of Piri becoming black can be best explained by Ian F. Haney Lopez’s theory on the social construction of race. He argues that an individual’s racial identity is constructed by interplay of chance, context, and choice. By chance he means the morphology and ancestry of a person which are not chosen by the person, i. e. skin color. Piri’s morphology is the foundation of his search of racial identity.When his family moved to Long Island, the white children at his school taunted him for trying to pass as Puerto Rican because he couldn’t pass as white. By context, Lopez means â€Å"the social setting in which races are recognized, constructed, and contested (Lopez, 1998, pp. 9-11). † Piri has ancestral ties to three continents: Europe, Africa, and America. Therefore to conclude that Piri is Black is unreasonable. However, in the social context of America, skin color is mostly directed associated with race. President Obama, Tiger Woods are both widely perceived to be Blacks, even though only a portion of their blood is Black.Same thing happened to Piri. Lopez further explains that morphology and ancestry are constant, but context is inconstant and unstable and shifts in time and space. Nevertheless, context gives interpretation to morphology and ance stry, such as a person’s dark skin makes him/her Black. In Puerto Rico, Piri’s family was neither Black nor White; they suffered no prejudice based on their skin colors. But the social structure of race in New York in the 1930s is based on the racial dualism, which forced Piri and his family to define them as either Black or White.As a result, Piri believed that he and his family were black biologically. However, he was not black because of his features but because of the interpretation of these features by the racial ideology of his society. Moreover, social ideology of race changes from place to place, as evident in his travel from â€Å"Spanish Harlem, where he was Puerto Rican, to Long Island, where he was accused of trying to pass, to the South, where he was Black (Lopez, 1998, p. 12). † Finally, the last component of racial construction is choice, which means whether a person accepts the meanings of his morphology and ancestry given by the context.Piriâ₠¬â„¢s father not only shared the same social context with Piri, he also shared the same skin color and features. However, he chose to be white, like his son Jose. Lopez explains that choices about racial identity are heavily influenced by racial prejudice and hatred, as revealed in Jose’s claim to be White: â€Å"I ain’t black, damn you! Look at my hair. It’s almost blond. My eyes are blue, my nose is straight. My motherfuckin’ lips are not like a baboon’s ass. My skin is white. White, goddamit! White (Lopez, 1998, p. 14)! † The social problems that Puerto Ricans face include poverty, gangs and crimes.The â€Å"presumed solutions† to these social problems would be welfare programs, education, more law enforcement patrolling the Barrio, etc. However, new problems will arise with each of these solutions. If we provide more welfare to the Puerto Ricans, it would further drain the national budget, which is already tight in the current eco nomic situation. It would also anger many nativists who are opposed to immigration, especially whites with lower economic status, because they might fear that the Puerto Ricans are taking their resources.There are already many voices accusing the Latino immigrants of coming to their country and sucking up all their welfare. Education definitely helps prepare a more skilled work force, which means more income for the Puerto Rican households. However, with the current budget cuts, increased financial aid to Puerto Rican students will likely be met with opposition from the rest of the population. The DREAM act which allows alien students to obtain financial aid in college has already been met with opposition arguing that the aliens would take away educational funds that could be awarded to native students.Granting more aid to Puerto Rican students will probably be met with the same opposition. However, education does serve as an important tool to pull a community out of poverty. Gangs not only create violence and crime in a community, but their culture is harmful to the vital institutions of society such as the family, the church, the school, and the government. In â€Å"Beating the Barrio: Piri Thomas and Down These Mean Streets†, James B. Lane states that â€Å"The social disorganization of the ghetto bred cynicism, hatred of authority, confused identity, inability to defer pleasure, and violent impulsiveness (Lane, 1972, p. 17). † Piri, tormented by racial prejudice and confused identity, leaved his family to be on the streets because he found a stronger sense of belonging there. So do countless number of kids in the present. To Piri religion seemed an obligation. He hated school and resented government. Although gangs like the ones Piri was in are harmful to the society, villanizing them will only make matters worse. MS-13, the biggest gang in the world, started with a couple persons but grew so much partly because police cracked down on them an d sent them back to El Salvador; many of them were born and raised in the U. S. which made them more organized and bigger. That policy only aimed to remedy the problem but failed to address the root of the problem: how the kids joined the gang. We need to recognize that criminals weren’t born criminals. Many gang members are victims of racism and oppression. Racism plants a seed of hatred in each of its victim, as in Piri’s case: â€Å"A big hate of everything white grew inside of me. I was scared of the whole fucking world (Robinson). † This hatred eventually led him to shoot a white cop. It is also no surprise that he had no interest in school and government, where he encountered racism.Gangs also provide protection for the oppressed, give them strength to fight back the authority that oppresses them, and give them a sense of belonging. In order for there to be no gangs, racism must be eliminated. In order for racism to be eliminated, everyone, kids and adults , need to be educated about racism in contemporary society, because racism starts in the mind. Schools need to make it mandatory for students to learn how racism starts, the social structures that breed racism in our society and all the ways that racism affect different ethnic groups today.Piri Thomas had a good idea of what needed to be taught to children: Children become what they are taught or not taught. For thousands of years we have heard propaganda about white supremacy and â€Å"might makes right. † Because if you conquer people by might, strip away their education, their beliefs, their culture, and their land, then in two or three generations their children will be in the dark ages again. We had very bright minds when we first went into their schools, because children are not born stupid.The world has no right to judge intelligence by the color of one’s skin†¦ this is the struggle that we have had to wage, to allow all the colors to express their humanity through literature and the other arts to learn from each other, as a people, for we are not only geographic locations, colors, sexes, or preferences. We are earthlings who share a common bond—our humanity (Thomas, Race and Mercy: A Conversation with Piri Thomas, 1996, p. 352). It’s because of the lack of awareness and ignorance that racism is still so prevalent today.There needs to be more representatives for under-represented groups such as Puerto Ricans in the political arena who could voice their needs. Puerto Ricans should be given voting rights in the general elections, since they are citizens of the United States. Puerto Ricans can also empower themselves through strengthening their identity as a whole. Oquendo suggests that â€Å"just as African Americans seek to base their self-understanding on their resurrection from slavery, Latino/as should trace their identity back to their resurrection from imperialist conquest (Oquendo, 1998, p. 70). Indeed, Puerto Rica ns and other Latino groups have proven to be resilient peoples with a great deal of stamina to live in their harsh environments while keeping their dignity. Oquendo also suggests that Latino/as should use Spanish as a source of support for Latino/a identity, since Spanish is their shared heritage. I agree with Oquendo. Language is the central part of a cultural heritage, if they all speak the language that their mother and grandmother speak, they can be closer to their roots and thus secure a sense of belonging. It is important for Puerto Ricans in the U. S. o know their homeland and its culture in order to have a stronger identity. Piri said in the interview that he was not recognized in Puerto Rico because he didn’t write in Spanish, and â€Å"the only reason why I knew of Puerto Rico is because I sat in the corner and listened to the grown-ups speaking about places like Fajardo, Bayamon†¦ I finally went to Puerto Rico when I got out of prison at the age of thirty-two . My God, as that wall of green humidity enveloped me, it was like I was entering into my mother’s arms (Thomas, Race and Mercy: A Conversation with Piri Thomas, 1996, p. 347). Through speaking Spanish, different Latino groups can relate to each other, which can be a source of support. He suggests that Spanish be brought to adult schools, unions, church organization, prisons and rehabilitation programs, so that the adult population can learn, too (Oquendo, 1998, pp. 70-71). It’s also vital that children living in the Barrio know their own value and realize their potential. In the video Every Child is born a Poet: Life and Work of Piri Thomas, it shows Piri working with teenagers in a juvenile hall inspiring them to express themselves and find their values through poetry.It also shows testimonials from local youths telling stories of how Down These Mean Streets had helped them find their identities and connect with their neighborhood (Robinson). There should be social w ork agencies and after-school programs geared towards teenagers helping kids find passion in learning and keep them away from the streets. Piri Thomas’ memoir is not only a testament to the harsh life of immigrants growing up in the United States and the dangers of racism; its wisdom teaches us all of the importance of identity and heritage.Its lessons will benefit generations to come. Works Cited Hernandez-Truyol, B. E. (1998). Bringing International Human Rights Home. In R. Delgado, & J. Stefancic, The Latino/a Condition (p. 381). New York and London: New York University Press. Lane, J. B. (1972). Beating the Barrio: Piri Thomas and â€Å"Down These Mean Streets†. The English Journal. Lopez, I. F. (1998). Chance, Context, and Choice in the Social Construction of Race. In R. Delgado, & J. Stefancic, The Latino/a Condition (pp. -11). New York and London: New York University Press. Oquendo. (1998). Re-imaginning the Latino/a Race. In R. Delgado, & J. Stefancic, The Lati no/a Condition (p. 70). New York and London: New York University Press. Robinson, J. (Director). (n. d. ). Every Child is Born a Poet: Life and Work of Piri Thomas [Motion Picture]. Thomas, P. (1996, Autumn). Race and Mercy: A Conversation with Piri Thomas. (I. Stavans, Interviewer) Thomas, P. (1998). Down These Mean Streets. New York: Vintage Books.

Avon - Hello Tomorrow Campaign

Avon, the oldest cosmetics company in the United States and the world’s largest direct seller, received a much needed boost with Chief Executive Officer (CEO), Andrea Jung, at the helm (Creed and Laichas). Andrea became the company’s first female CEO in 1994, marking the beginning of a brand turnaround (â€Å"Avon Products, Inc. †). From its humble beginning to becoming the cosmetic giant that it is now, Avon has had a number of trials and bounce backs. It’s most recent success, the Hello Tomorrow global campaign was launched in response to lacking sales in 2005 (Elliott). The campaign goal was to restructure the company, reinvest in the brand as well as the sales representatives, all while spreading the word that Avon understands and empowers women all over the globe (Creed and Laichas, Elliott). Avon, originally named the California Perfume Company, was born in the 1880s, when David H. McConnell, a door-to-door book salesman, began to offer small bottles of perfume to the women who would allow him to come into their homes and talk about his books. It did not take him long to figure out that the women were more interested in the perfume than they were the books he was selling. Taking a leap of faith, Mr. McConnell stopped selling books completely to focus on the perfumes. Working from home in New York City, he brewed five different scents which he named the â€Å"Little Dot Perfume Set,† consisting of heliotrope, hyacinth, lily of the valley, violet, and white rose. He intended to sell the perfumes directly to customers utilizing all of the contacts he had made during his time as a traveling door-to-door salesman (â€Å"Avon Products, Inc. †). The first Avon Lady he recruited was the wife of a U. S. senator, Mrs. P. F. E. Albee, of Winchester, New Hampshire. Mrs. Albee was able to recruit and train a sales team of one hundred within the first six months. That number continued to climb steady, to over five thousand after twelve years. The company, excited about the growth, wasted little time in offering new scents to the perfumes along with other products. Ten years after the company’s beginning the first catalog was made, complete with illustrations, and a new production facility was built in Suffern, New York. This is also when the first products bearing the Avon name were released. Mr. McConnell was inspired by the landscape around their new facility, stating it reminded him of William Shakespeare’s home of Stratford-on-Avon, England. This product line consisted of cleanser, a toothbrush, and a vanity set (â€Å"Avon Products, Inc. †). Avon’s sales suffered during the Depression and World War II, however after the war more women began to look for ways of making money that would not interrupt there family life, quadrupling the sales force. In 1954, Avon launched its first television advertisements with the famous, â€Å"Ding Dong, Avon Calling,† slogan. They also jumped into the Latin American market by opening up offices in Puerto Rico and Venezuela. Three years later in 1957, the first office in the United Kingdom was opened with the name, Avon Cosmetics, Ltd. (â€Å"Avon Products, Inc. †) Today, Avon is sold via direct sales by over five million independent sales representatives in one hundred forty three countries, to nearly three hundred million customers (Avon Products, Inc SWOT Analysis 2008). The year 2005 was described by Business Week magazine as a year of collapse for Avon, with the United States, Mexico, as well as Central and Eastern Europe sales less than expected. CEO Andrea Jung stated that it was a tough year, but one that she would learn from. She learned a lot about both herself and the business. Publically making these statements were seen by many to be on of her defining moments, she practiced humility, which is one of Avon’s founding principles. The Hello Tomorrow campaign was a long time in the making, one that required changes not only in their marketing strategy, but also in the entire company’s way of operating (Creed and Laichas). Turing the company around was not an easy task. The company had always been run according to its entrepreneurial beginning; it had to be transformed into a globally integrated and managed business. In order to accomplish this transformation and remain the top spots in both the direct selling and cosmetics industries would require a large monetary investment. CEO Andrea Jung stated, â€Å"We needed to sustain investment in the brand, step up investment in our channel, and continue to drive out costs and manage for the long term. † Avon had to completely reorganize itself. CEO Jung believes that you have to base your organizational structure according to your strategy. With Avon, the company had become too large to function properly on the way it had been organized (Creed and Laichas). The Avon management team decided to do what they could to free up just over seven million from restructuring and analyzing costs, along with other changes, and then reinvest the money back into the company through both representatives and the brand (Creed and Laichas). Avon hired the advertising firm, Soho Square in New York, to begin developing the creative aspect of this global campaign, set to launch in the spring of 2007. Nicola Bell, a client services director for Soho Square, knew that the Avon name was a classic; they just needed a fresh jump start to firm the brand into the minds of consumers (Elliott). While analyzing costs, CEO Jung discovered that the current fifteen layers of management were no longer necessary. It could easily be cut back to eight layers, saving the company two million dollars. Four thousand five hundred, middle to senior management, representatives from all around the world would be removed from their positions. CEO Jung went to meet with all members of management face-to-face to let them know about the â€Å"de-layering,† as she called it. This was done before any decisions on who would go and who would stay were made (Creed and Laichas). Holding true to the decision to invest in the representatives, Avon changed the compensation plan to a universal multilevel plan and also reevaluated the commission rates, which vary depending on the market. They also took a close look at the frequency of the advertising campaigns they ran in Central and Eastern Europe, deciding to put more into their marketing efforts there (Creed and Laichas). One of the company’s biggest investments was in technology. A more user friendly website was created for representatives to use. It quickly became a much more efficient way for independent sales representatives to run their business. They can easily place orders, check product availability and process returns. Independent sales representatives even have the ability to generate prospective emails from the website. They can choose one for a given campaign or they can design their own. This investment in technology proved to be one of the company’s strengths, making Avon’s SWOT Analysis, compiled by Datamonitor, in April of 2007 and June of 2008 (Avon Products, Inc. SWOT Analysis 2007, 2008). The company also invested over ninety million dollars on brand advertising. The Hello Tomorrow campaign integrated both brand and channel, another first for the company. CEO Jung was quoted as saying, â€Å"The channel or the brand, that’s a very deliberate and strategic question, and I think the power of Hello Tomorrow, and Avon in its second chapter, is we can do both,† when asked about the strategy. She believes that by the company raising the brand so highly excites the representatives as much as it does the final customers, motivating them to drive their campaigns harder (Creed and Laichas). In yet another first for Avon, they made all prospecting and marketing materials around the globe look the same, from handouts, to television commercials, to the brochures. By using this massive, uniform, global campaign Avon hopes to portray the company’s enthusiasm for both the beauty industry and their channel onto others and building morale among the remaining workers (Elliott). The first two commercials Avon launched for the Hello Tomorrow campaign were focused on recruiting more independent sales representatives. One was based primarily on the traditional sales techniques of door-to-door selling, emphasizing the excitement of the sale as well as the strength of the brand. The other commercial focused on the flexibility of running an online Avon business, thus allowing women who may not have enough time for traditional sales the option of sticking strictly to sales via the internet. Avon is confident that the products will sell themselves once people try them, the more sales representatives they have pushing their product the better off they are (Elliott). Happy with the results of the campaign in Avon test markets, including Brazil and China the Hello Tomorrow campaign was officially launched. The company found that their two different advertising strategies would payoff by targeting women on an emotional level (Elliott). Continuing to fulfill what Avon views as their social obligation to women, it was announced on August 1, 2007, that actress Reese Witherspoon had joined the Hello Tomorrow team as the first ever Avon Global Ambassador and honorary Chairman of the Avon Foundation. The Avon Foundation was developed to focuses on improving the lives of women, ending domestic violence, finding a cure for breast cancer, and instigating emergency relief standards. During her induction speech Reese said, â€Å"Avon is more than an iconic world class beauty leader. It is a company that is known the world over as a crusader for women’s causes. I’m] proud to be joining the great philanthropic work [that Avon has established],† (â€Å"Reese Witherspoon is An Avon Woman†). In addition to adding the fresh faced beauty on board, Avon also set up a global Hello Tomorrow Fund. In the United States, five thousand dollars is given out weekly to women who submit their name to Avon. The compa ny chooses people with ideas, projects, or programs that empower women and improves society. Each country where funds are received have set up their own guidelines unique to their culture (â€Å"Avon Hello Tomorrow Fund†). The re-branding strategy Avon used with the Hello Tomorrow campaign is listed as an opportunity on the company’s SWOT Analysis dated June 18, 2008. One of Avon’s biggest threats is their competition; L’Oreal, Revlon, Procter Gamble and Estee Lauder are all waiting in the wings for Avon to stumble. From the time the Hello Tomorrow campaign rolled out until the time the 2008 SWOT analysis was compiled, Avon had a sixteen percent growth in profit from their Color Line and a twenty percent growth in their fragrance line (Avon Products, Inc. SWOT Analysis 2008). Now that CEO Andrea Jung restructured the management team, those at the higher levels are closer to both representatives and the market; they believe that this will help them keep a handle on this ever changing business. Andrea stated that â€Å"We now manage this business for the long term and make the decisions not just for the next quarter but for what is good for the business in the long term,† (Creed and Laichas). Avon’s next global launch will be for a new fragrance, Bond Girl 007, which they have teamed up with James Bond entertainment franchise to develop, it will be released October of 2008 (Avon Products, Inc. SWOT Analysis 2008). https://help.ebsco.com/interfaces/EBSCOhost/EBSCOhost_FAQs/How_do_I_set_up_direct_links_to_EBSCOhost_profiles_and_or_databases http://www.bellarmine.edu/library/proxy_link_ebsco/ http://bu-branding.blogspot.com/2007/03/ http://coelhathoughtsjland.blogspot.com/2008/04/happy-freedom-dayfridayreese.html

A historical and critical analysis of an entrepreneurial venture Essay

A historical and critical analysis of an entrepreneurial venture - Essay Example m, 2010). Entrepreneurship is therefore, the process of identifying business opportunities and gathering the necessary resources to start the business. Historically, in the 20th century, Joseph Schumpeter advanced one of the most used theories. He spearheaded the venturing process and gains credited for making it happen. He claimed that an entrepreneur replaces an existing economy by destroying one and making a better economy. Schumpeter’s first example of entrepreneurship was the combination of steam engines, which used coal and wagons. From this came the horseless carriages. This led to the invention of the car. We can see there was usage of already existing technology, which just got bettered. This came with a significant reduction in cost. Entrepreneurs learn from experience and with time the entrepreneurial culture grows. An example of an entrepreneurial venture is the Starbucks, a leading coffee company in Washington. It is the largest coffee house in the world, having o utlets in most significant world cities. Starbuck commenced its operations in Seattle Washington in March 30 1971. The founders were Jerry Baldwin, Zev Siegla and Gordon bowker. It used the following strategies in the venturing process to make it a success story. ... There was a need to start coffee chains in the area and they capitalized on this opportunity. Consumers are mostly the best source of information, as they are the end users. Many other entrepreneurs have been able to identify business opportunities through discussions with retailers, wholesalers, or representatives of the manufacturer. Starbucks was able to carry out thorough market research by means of questionnaires. They sought information from existing consumers and other related businesses. Starbucks invested in modern coffee brewing technologies. It also stood a decent chance against the competitors. It is worth noting that opportunities do not offer financial reward commensurate to the risks that the entrepreneur chooses to take. Starbucks also had a concrete assessment plan which they put to use. It provides a basis explaining why to adopt or not adopt the opportunity. The plan usually defines the product or the service we are interested in, and the entire requirement necessa ry to actualize it and make it a viable venture. It also outlines the financial requirements necessary. The next thing is the development of the business plan. A business plan can only be made after having identified the opportunity. It is unique for that particular business opportunity. The business plan will assist the entrepreneur gauge the resources needed in developing the business opportunity. It also helps identify resources required to achieve the same, and how and where to gather such resources. The business plan also details how to manage the venture once it has come into operation. The Starbuck business plan outlines how they planned to venture into the market and how they planned to raise funds. After coming up with the business plan, one must come up with a

Business Economics 2 Essay Example | Topics and Well Written Essays - 1500 words - 1

Business Economics 2 - Essay Example 70% of bank funds were diverted to real estate mortgage. The income of families and household was diverted from buying goods and services to buying properties- houses and buildings. A large chunk of money was used in payment of debt service to banks and financial companies. The payment of debt service by the economy’s non-financial sectors interrupts the circular flow of income supposed to exist between produces and consumers. The problem of financing network became more complex. Britain faced acute credit crisis in the recent periods caused by slack lending practice by banks, financial turmoil caused by dearth of liquidity, extending risky loans to unpredictable parties and passing on to other institutions, excessive dependency on credit rating companies, over dependence on in financial markets or inadequate liquidity risk management. This has put many sectors of the economy at risk such as  · UK commercial property sector, Stock markets, First-time buyers, Buy-to-let investors, UKs sub-prime borrowers and many others. There was exponential growth of savings and debt in UK market. They were used mainly for financing the purchase of real estate, stocks and bonds. Net savings don’t increase in the economy because it is used in re lending for or refinancing assets. This process does not necessarily promote new investment in tangible assets or new factories that add to new employment. No more output is added, no more factors of production is paid. Consumption from household, which accounts for about 70% of GDP, is the basis of production. Exports add to the consumption share because it takes off consumption of other country’s consumption also. Consumption of UK in recent years had been 90% that was financed out of the real income of the country and not debt. Consumption by household should flow directly from

Current issues in advertising (Marketing communications) Essay

Current issues in advertising (Marketing communications) - Essay Example arketing few of which include the statistical techniques that need to be properly fitted in to the equation, the usage of proper rules and methodologies for selecting the right target audiences, the manner in which they are segregated on the basis of their roles and positions in the society and not to forget the buying patterns of them as well, their decision making abilities in the market, the manner in which economical changes are shaping up the whole society and the drifts that are happening as a result, the changing consumer lifestyles with the advent of technological options and grouping all of these in a single database or a combination of databases which would make the work of the marketing communication practitioner easy. Rather the other way around has been seen, where the practitioner has been running from one end to another in the wake of devising the best possible database which will target the right people at the right time with the right offering. It is a difficult prop osition that has to be managed day in day out by the marketing communication practitioner but one that needs to be in place so as to enable growth on the part of the company and the link that is present between the business (company) and the customers that are being targeted upon by it. Database marketing is one of the most powerful tools that look at building a strong rapport between the company and its stakeholders, not only the customers but also the ones who have invested in its stocks, though in an indirect manner. The challenges thus faced account to problems ranging from handling all these records and files on not only a sequential basis but also that correlates with each other and thus comes up with results which precisely target the exact individuals (prospective or otherwise, customer) that have to be sent the newsletters, direct mail, brochures and so on and so forth. This also means that database marketing looks at revolving the glitches that may arise at some point in time

Key Strategies Essay Example | Topics and Well Written Essays - 1000 words

Key Strategies - Essay Example The simple logic supporting the need for ethical guidelines is that actions in business are the result of decisions by human beings, and human beings tend to seek justification for their actions beyond the rule of value for money. As Hill writes, "top management determines quality priorities, establishes the systems of quality, management and the procedures to be followed, provides resources and leads by example" (Hill 1991, 23). The quality guidelines are crucial to ensure that the service is provided using a consistent process which is described in the quality documents. ISO standards followed by Canbide provide a standard of quality assurance for firms only involved in final inspection and testing of products. Firms using this standard are basically performing the inspection function of the product that would normally be done by the customer when the product is received. For Canbide, Total Quality Management is a strategic approach to quality which permeates the entire organizatio n (Slack 2003). Basic behavioral science principles and practices are the foundation of excellence through quality programs. The rational for these programs is to motivate workers and increase service quality, e.g. providing clear objectives, participation in decision-making and positive feedback on performance, are established principles which have widespread use in different applications. Thus, the development of these programs demonstrates a sensible application of established theories in a relatively new field. Within CERG, quality control during the process should involve the use of control charts, which will be discussed in some detail shortly. The number and location of inspections should reflect both the probability of faults or defectives occurring and the consequences of such occurrences, as well as the cost of conducting inspection. Frequently, technical considerations determine the position and number of inspection operations, but nevertheless, within certain limitations, operations management is usually able to design the inspection procedure (Eboch, 1998). Having looked at the way in which customer relationship management and employee relationship management (ERM) has evolved, it is clear that there is a role assumed by people responsible for projects at various stages of development, connected with business units, as part of defining and producing a project plan. ERM involved in the business to the point at which the project manager and the team take over responsibility for the implementation phases leading to the hand-over of the finished project. Taking into account the nature of CERG, output and process quality control will be integral part of TQM. Inspection of items between operations should be undertaken, not only to ensure that faulty or defective items do not proceed to the subsequent operations, but also in order to predict when the process is likely to produce defective items so that necessary preventive adjustments can be made. Well-defined procedures should be established for the selection

Greek Law Essay Example | Topics and Well Written Essays - 500 words

Greek Law - Essay Example However the parliament of Greece is rather sophisticated. The legislative branch consists of the Parliament (Vouli/Koinovoulio) and the President of the Republic (Proedros tis Dimokratias). There is only one parliament, thus Greece has a unicameral system of legislature. The main legislative function is assigned to the Parliament, which is bound to exercise its powers within the limits of the Constitution, and those set by International Conventions ratified by Greece. The Parliament votes for a Bill (Nomosxedio) to become a Law (Nomos) in three voting sessions: firstly in principle, then per article and then as a whole. Once the bill is passed, it is sent to the President of the Democracy to promulgate and publish it in the National Gazette (Efimerida tis Kyberniseos). Thus Greek Law Number 3037, was obviously well thought out. The law is applied to visitors to the country as well in an attempt to prevent illegal gambling. According to a report in the Greek newspaper Kathimerini, Gre ek police will be responsible for catching offenders, who will face fines of 5,000 to 75,000 euros (about $4,980 to $74,650) and imprisonment of one to 12 months. "The blanket ban was decided in February after the government admitted it was incapable of distinguishing innocuous video games from illegal gambling machines," the report said. Citizens are protesting the new law stating that it is not fair.

Critically examine the sources of law which have shaped the English Essay

Critically examine the sources of law which have shaped the English Legal System. Assess which source is the most influential to - Essay Example This essay will assess the sources of law shaping the English legal system and in doing so will demonstrate why acts of parliament are the most influential source of law today. This essay is therefore divided into two main parts. The first part of the essay examines the four main sources of law and the second part of this essay examines the doctrine of parliamentary sovereignty and its role in shaping the hierarchal order of sources of law today. The Main Sources of Law The four main sources of law shaping the English legal system can be classified as case law and codes of law. ... Only when statutory laws have been exhausted can a judge then look to case law. When both sources of law have been exhausted, a judge may rule on the matter and establish a precedent.10 As creative and as important as judicial precedents are, it is a long established principle that Parliament can overrule or alter any judicial precedent.11 Separate and apart from the binding nature of acts of Parliament, case law is also subject to a hierarchal order. This is established by the doctrine of stare decisis which compels a lower court to be bound by the previous decisions of higher courts or a court of equal rank.12 The difficulty with the doctrine of stare decisis is that although it establishes an hierarchal structure, a lower court may be bound by a faulty decision of a higher court and is powerless to overrule the decision.13 Master of the Rolls Lord Greene, established rules designed to resolve some of the difficulties that might arise when applying the previous decisions. Lord Gree ne ruled that when there was a conflict â€Å"between two decisions† of a courts of â€Å"co-ordinate jurisdiction†, the court must choose between them.14 However, where a decision of a higher court conflicted with a decision of a court of higher jurisdiction, the court must follow the decision of the highest court. A court when looking at decisions of higher courts could not â€Å"follow decisions of its own given per incuriam†.15 A decision is given per incuriam when it misapplies a previous decision or a statute.16 Noticeably absent is the authority to ignore a previous erroneous decision of a higher court. Obviously, case law serves an important function in shaping the English legal system. When Parliament enacts a law, it passes through a formal debate process

Porters Five Forces to Analyze the Competitive Environment in which Essay

Porters Five Forces to Analyze the Competitive Environment in which Ryanair operates Bargaining Power of Suppliers - Essay Example The customers of Ryanair are putting on them a lot of collective pressure so that they can lower the travel expenses and improve the quality of their airline services. The customers associated with Ryanair are enjoying a higher bargaining power since switching to other airlines with better services is very easy with little or no costs. In the case of Ryanair, the substitutes for their transport systems include railways, sea transport, and road transport and any strategy by them poses a threat to Ryanair profitability. However, Ryanair is still able to operate at a lower cost, leading to lower cost of services that attract more customers. The threat of new entrants in this industry is relatively low due to high costs involved in the initial stages of the business set up that many cannot afford. Economics of scale can only be enjoyed by big players like Ryanair and this makes other possible investors be scared away (O’Cuilleannain, Falle, Sobokta, Kleinert, Chassart, Farrell, 2004). There is also difficulty in gaining access to distribution channels that poses a barrier to new entrants. Since the airline industry is highly fragmented, competition is very high leading to low returns. In order to survive, Ryanair is constantly coming up with unique business models in order to outweigh their competitors and make reasonable profits. Ryanair is luck since it is based in Europe whereby European Union is a complete stable political region that provides a good environment for business to thrive. The integration of the European Union has provided an opportunity for this airline industry to expand its operations very swiftly without hurdles (Muller, 2011). The operations of Ryanair are also affected by the OPEC since its an organization that determines the fuel prices that Ryanair operates on.

Intriguing Giant Panda Mysteries Essay Example for Free

Intriguing Giant Panda Mysteries Essay While most adore their fluffy fur and round heads, which help give them their cuddly bear quality, others are fascinated by the many mysteries of the giant panda. Did you know that the giant panda may actually be a raccoon, they have an opposable pseudo thumb, and that they’re technically a carnivore even though their diet is primarily vegetarian? These things and more have baffled scientists and naturalists for hundreds of years. Opposable Pseudo Thumb A characteristic of the giant panda that has mystified scientists is their movable, elongated wrist bone that acts like an opposable thumb. This human-like quality that helps give them even more of a cuddly-bear appearance enables the giant panda to pick up objects and even eat sitting up. Quick Fact Giant pandas have five clawed toes and one pseudo thumb. Their pseudo thumb, along with pads of skin, help the giant panda strip the more nutritious small bamboo shoots and leaves while holding the stalk in their mouth. Small Bear or Large Raccoon? Giant pandas are generally referred to as bears and are typically called panda bears rather than giant pandas. Though we may think they look like bears, there has been a great deal of discussion for decades about where giant pandas actually fit in the animal kingdom. Much of the debate has been whether they are more closely related to the red panda, once thought to be a member of the raccoon family, than the bear family. While a giant panda has a body that resembles a small bear and climbs trees like a bear, it also has several characteristics in common with the red panda. For example, both giant pandas and red pandas eat bamboo and have the same pseudo thumb. The table below lists the main characteristics the giant panda shares with bears and red pandas. Panda Facts Researchers have recently discovered that the gene responsible for tasting savoury or umami flavours, such as meat, is inactive in giant pandas. For many centuries, giant pandas were thought to be a mythical creature, similar to a dragon or unicorn. Unlike other bears in the region, giant pandas don’t hibernate. Giant pandas can stand erect on their hind legs but rarely walk. The Qinling panda, another giant panda species with a dark brown and light brown coat, lives only in the mountains of Shaanxi. Giant pandas have very sensitive hearing and smell, but they have poor eyesight. A newborn giant panda is blind and looks like a t

The solitary Reaper Essay Example for Free

The solitary Reaper Essay Wordsworth is depicting a girl at the fields reaping and singing alone, the sound of the girl is magnificient and it makes him to tell people recognise and listen! her , it is underpinned that the poet does not even understand the content of the song, yet he is enchanted by it, and lastly it is indicated that this is a memory and the poet feds up with this memory to write the poem, one of the distinctive features of Wordsworths verse. The poem is structured in four stanzas. The first imagines the poet listening the Solitary reaper who is Highland lass and tells people to notice her and not to disturb her, he commands them to listen her. The ryhme on profound and sound are connecting the words both in the sound and the meaning ; the comparision of the beauty of the sound of the girl is the subject of the next stanza. The poet is admiring the girls singing even without understanding it and trying to guess the content of it in the third stanza, however the final stanza is infers that the song is charming and stays in the memory. The poem is depicted at the nature and with the first stanza the poet depicts a field and a Lass who is cuts and binds the grain, with this simple words a scene become visible in the mind of the reader and with the command for to listen the melancholy song of the girl, the sound sense is active of the reader and its attached with the poem. The comparasion of her voice with Nightingale which is from Arabian sands and cuckoo-bird from farthest Hebrides suggests that around the song the solitary reaper sings is universal like a birds voice, its suggesting that even people not able to understand the meaning of the sound, humans are the part of the nature too, therefore the sound of a girl is enchanting more than a birds voice, cause its like a birds sound in a way and its more than it in other way, it has feelings in it which can be understandable by any other people without knowing the features of the language which she sings. The sadness, happiness, melancholy as suggested in the poem are not belong to any language, all of these feelings are belong to humans not the tongue, therefore the sound of the girl is understandable at a level, and the meaning of it can be predictable by the tone of it, the poet wonder what the song is about and from the tone of it, he makes some suggestings. The guesses pointed out are kind of things anyone arounf the globe can face with, and can suffer from,such as sorrow, loss, or pain the poet underpins the natural habitat of human and how it is alike. At the last stanza, the poet is indicating that the meaning of the song is not that important. The poem is written with iambic tetrameter, it intensifies the tone of admiration and enthusiasm. First and last stanza begins calmly, with the end-stopped and open lines suggesting that the poet is in control of his thoughts and feelings. However at the second and third stanza, it seems that this cannot be contained in open lines and must burst out into the following ones, culminating in an enthusiastic, joyful mindset to end lines with the enjambments suggest spurts of emotion . The praise for mountains and pastures, for nature, is the main subject of the poem, the effect of beauty and memory at the poet is also described at the last stanza therefore the theme of the poem is like other poets of Wordsworth, nature and human, and effect of these figures on human memory.

Business case for Franchise of McDonalds

Business case for Franchise of McDonalds This business case is mainly designed for planning about the franchise of Mc Donald Company while this company has been franchise from 1955 and the franchise of this company brings the success in many times. Mc Donald considers franchise is one of the predominant ways of doing business. At present, the Mc Donalds franchise is one of the greatest food service retailers which have 30,000 restaurants placed in more than 100 countries. For purchasing Mc Donalds franchise I have to purchase existing restaurant of franchise. By purchasing this, I can save 15% of the cost because initially I have to come up with 25% costs for existing one where new one purchasing cost will be 40% that means the profit of 15% can be gained. Mc Donald never provides the financial support for franchise and fund must be gained from the non-borrowed personal source. And the statistical figure might be come up to about $3, 00,000. The key objectives of taking the plan of Mc Donald franchise to achieve profitability. Because the brand image of Mc Donald is already existed in market and it is more recognized. So, I can expand the market easily and profit can be achieved. Business opportunity: There is the opportunity to operate own individual or more than one store. For this reason, I choose the place for establish the franchise of Mc Donald i.e. in Ilford station. Near to this station, any branch of Mc Donald is not placed. Not only this, there is the potentiality of huge customers and highest profitability because the product or menu of Mc Donald are already recognized to the whole world. Benefits: For Mc Donald franchise, there is no need to think about new menu and the cooking employees are already extremely efficient and used with all tasks. In Mc Donald franchise, risk is reduced to set up my own business where division of labour and turnover intensity of fixed menu grants for appropriate economies of scale. Another benefit is that any new products are no need to develop and dont require to conduct any kinds of market analysis. And also no need to think about brand name or image. Costs: The franchise cost of Mc Donald might be  £3, 00,000 where I have to provide 25% of the worth which is considered as unencumbered finance and the rest 75% will be collected from the bank as a loan in order to favourable funding terms. Another cost is one-off franchise fee of  £30, 000 and franchiser training program fee is  £5, 000 which is returned after finishing the training program. Miscellaneous cost: rent which will be paid monthly on premises related to profitability and sales will 12%. A fee will be paid for use of the Mc Donald system-5% of sales. National marketing expenses contribution-4.5% of sales. Returns: in a year, a cash flow will be made where the cash inflow and outflow will about  £70, 000 to  £98,000 per year. But this statement will not certain because it will be made before debt repayment. The return can be more. The return on investment will currently about 10% which shows the profitability rate of this business. Implementation plan: Paid initial franchise fee: 26th March 2010 Franchiser training program: 27th March 2010 (start) Go down payment to Mc Donald: 28th March, 2010. Service providing will be started from 1st April, 2010. Task 2: 1.2 Literature review: The report is mainly done on the business plan of Mc Donald franchise. I take the business plan of franchise of Mc Donald, because of several reasons. Todays business world are very much competitive and its become tougher and tougher for successful in the business market. If a person want to start his business as an entrepreneur it may be impossible to become profitable in the business market. Because establishing the new business or enter the market as a new, it is quite impossible to set up his business or become successful. But if we take the plan of establishing the business as a franchiser then it will be easy to achieve profitability in our business. Because, in franchise business, a recognized brand is already existed and all thing are readymade in before. Just spend some money to buy it and start the business. Franchising can be defined as the exercise of using another companys brand image and their successful business model. Through this kind of business, we can avoid investment and liability over a chain. The key factors of adopting franchise the business are that we can get the business with a good track record of profitability and that business is easily imitated. Here, for making business plan, I adopt the Mc Donald franchise because I want to be my own boss in my business, can trade a well established and high quality of product, continuous support, benefits from national marketing carried out by Mc Donald and they receive excess to business forecast information. The best example of franchising is the brand franchising of Mc Donald. Mc Donald allows peoples to establish their own business as Mc Donald franchiser and grant the rights to set up their business. Under the Mc Donald franchise, the franchisee purchases the equipments, fittings and the permission to run the franchise for 20 years. All franchisees of Mc Donald use standardized branding, menus, design layouts and administrative systems of Mc Donald. The Mc Donald franchisees also use the same standards and operating methods or manufacturing and maintain the quality of products. Any company, when they bring new products or service in the market they have to consider about the customer demand and their choice. They have a huge number of options of spending their money and places to spend it. However, McDonalds places considerable importance on the improvement of their menu in order to customer need. For this reason a market survey are conducted for analysing the customer demand. Thus, customers demands change time to time. Therefore, Care is not only taken to impact negatively the sales of the option of one by recognizing the new option, which will cannibalise sales from the old one (trade off). McDonalds knows that items on its menu will vary in popularity. Action of marketing undertaken and the resources invested will be different depending on the stage a product as reached. For example, a new product launch will typically relate to television and other advertising support. In any time a company will have a products portfolio, where each in a different stage of its cycle. It is accepted that Big Mac are now in the stage of maturity where the options Mc Donald are increasing towards the popularity. Task 3: Information about market Mc Donald is recognized as the one of the best known brands around the whole world. Branding is the term which formulated an image of an organization, service or product. The image of the brand focuses on the customers view on the organization. Brand image is mainly used while an organization shows their loyalty towards their customer through their products or services. A brand can be recognized by marketing communication methods such as: promotion and advertising which is used for developing the designs, colours and images. Similarly, Mc Donald is popular by its most familiar logo- the Golden Arches. The brand image is a significant factor for franchising. Because without strong brand image, it is impossible to become successful in franchising business. Mc Donald faces competition from other forms of businesses in all its market. In addition, there are some factors such as: economic, legal and technological changes and social factors and many other ingredients may affect the success of Mc Donald. Mc Donald franchising marketing consists of identifying the needs and requirements of customers and tries to meet theses demand in a better way than its competitors and by this the company can get loyal customers. Mc Donald has some competitors which are Burger King, KFC, Subway, Star Bucks etc. But among them Burger King is the main competitor. And in my new Mc Donald franchising place, these entire competitors branch are existed. If we focus on Mc Donald and Burger King then we can see the first difference between these two is that the Big Mac and the Whopper. But both are concentrating on customer health and taste. Mc Donald creates the achievement place for children. From this sector, Mc Donald earns a get percentage of their profits. And it is seen that children are requested to their parents to take them to Mc Donald, while Burger King doesnt give any response to this. They are used to have a sad kids clubs with B-grade promotion, where Mc Donald shows promotional activities through the childrens hit such as: Mattel, Disney and Barbie. Another strategic difference between these two is adult advertising. Mc Donald mainly advertises their salads shows to pacify the mothers who bring their kids in the sign of Golden Arched restaurant where Burger King uses other promotional strategy that is the advertisement of Stacker Sandwich which is made with the layer of cheese and meats which is stacking up to four burgers high. Sub way provides 265 calories in its meal, while Mc Donald provides a gluttonous 1230 calories. Mc Donald promotes the healthy side of foods by providing salad and water; they are still promoting the Big Mac and Pounder, that doesnt really help the matter. On other hand, Subway promotes the fresh salad and 5 a day veg. Subway provides either sub with a cookie, crips and/ or drink. Where, Mc Donald provides small chips, medium chips, and large chips, drink and a salad which probably is not much healthier than the chips. Mc Donald which is treated as a fast food company also gets competition from Star Bucks. Though Mc Donald has the strong marketing growth in fast food business, but the intention of doing competition against Star Bucks carries some risk. It can shown from the research analysis that Mc Donald restaurant has the slow down services where the Star Bucks serves the customer speedy services. But on the other hand, because of slower marketing growth, Star Bucks stock has lost about half its value since last January. Chances of success: In case of Mc Donald franchising, I have to meet so many competitors like as: Burger king, Starbucks, Subway etc and may be there create tough competition in the fast food market. But as a Mc Donald franchisee, I can say that there is the possibility of huge success and can be got reasonable returns from this business because Mc Donald is already market recognized brands and it also famous for its healthy foods which bring child, young people in the Mc Donald store. Mc Donald franchise business is one that can be beneficial for both franchisor and franchisee. So, while the Mc Donald franchisor is benefited through the brand becoming more and more visible and gets franchise fees from the franchisee, the franchisee that is me, take advantage of working with recognized brand, on there chances of success will be more. Assignment 2: Task 1: Project resources: Mc Donald is mainly recognized for its delicious burgers and milk shakes. In annual, Mc Donald plan to continue expansion. It is considered as a more suitable place for franchising to own. For becoming successful in Mc Donald franchising, I have to take care about franchising business requirement that is its required resources such as: financial resources, human resources, business experience, ongoing fees, training, raw materials, considerations, growth, and equipment etc. These resources are described below: Financial resources: Mc Donald franchising headquarters fixed the financial franchise requirement which should be minimum $ 3, 00,000 of non- borrowed personal resources. It is also said that since the cost of each restaurant does vary, the fee of franchise would also different, but the 3, 00,000 is a standard requirement. Among this requirement, 25% is coming from the franchisee and 75% is coming from bank loan. Human resources: Mc Donald often wants to recruit high experienced people for joining its bandwagon. As a Mc Donald franchiser, I have huge business opportunities but for using these opportunities I need the high skilled and experienced people who are the efficient on managing or owning business units, low level workers who have the experience of serve the customer and also dealing with the customer. Store equipment: In case of Mc Donald franchising, franchisor has to be made a contract with Mc Donald for 20 years. And this contract indicates that building ownership consists the property used for example: equipments of kitchen, seats, decorator, fittings are all possessed by McDonalds and are carried on lease by the franchisee. So, there is no need to spend money on purchasing these equipments because these equipments are already provided by Mc Donald. Budgeting of Mc Donald Franchising Financial Requirements: Liquid assets: N/A Net worth: N/A Franchisee fee:  £ 30,000 Required owner capital: 75,000 (25%) Bank loan: 2, 25,000 (75%) Total investment: 3, 00, 000 Budgeting: Total investment: 3, 00,000 Franchise fee: 30,000 Training: 5,000 Rent: 72,000 Service fee: 30,000 Contribution to national Marketing spend 27,000 _________________________________________ Total cost:  £ 4, 64,000 Total sales per day: number of customer ÃÆ'- per day selling = 200ÃÆ'- 100 =  £20,000 Monthly sales=  £20,000ÃÆ'-30 =  £ 6, 00, 000 N.B: 5 of the 10 people average 50 sales a day, thats over 200 sales per day. If it converted into Pound it would be around  £20,000 in sales per day and  £ 6, 00,000. Here, rent is 12% of sales Service fee is 5% of sales Contribution to national marketing spend is 4.5% of sales. So, profit= total sales total cost =  £ 6, 00, 000- 4, 64, 000 =  £ 1, 36, 000 Task 2: Staff cost: Staff training and development: As a franchisee, I take the existing store of Mc Donald which is placed on Ill ford. So, there is need to train myself as a franchisee and for this purpose Mc Donald provides training to franchisee for being able to run the business efficiently. For becoming a franchisee, every franchisee has to complete a full time training program for which franchisee pays money to Mc Donald after completing the training program this money is refunded to franchisee. This program is lasting for nine months. It is very much important for a franchisee to start work with Mc Donald, wearing the staff uniform and learning all things from cooking and making food to serving customers and also learn cleaning. Training is held on regional training centre focuses on areas such as: leadership skill, team building, business management and handling customer enquiries. The franchisees will have to recruit, train and motivate their work force, so they must learn the skill of human resource management. At the end of the training program, they learn about stock control and ordering, profit and loss accounts and the legal side of hiring, and recruiting staff. As a result, no franchisee of Mc Donald would have to ask a member of his or her staff to do something that they couldnt do themselves. Knowing this can also be powerful motivator of the staff. Mc Donald is not only providing the training to it franchisee, it shows that the success and profitability of Mc Donald mostly connected to the success of the franchisee. An experienced and high skill full professional consultant team offers continuous support on all things from human resources to accounting and IT business controls. These field consultants may become valued partners of business and are a sounding board for ideas. In case of Mc Donald franchising, here for running business, I take the existing store of Mc Donald and in accordance to Mc Donald franchising business, in existing business there is no need to recruiting, selecting and hiring and train the employee. Because the old one store, there is already all staffs are recruited and trained. And these staffs are highly skill full for doing all types of restaurant jobs such as: customer service, cleaning and managing the store also. Because, Mc Donald, whenever recruit staff on its store they at first give 3 or 4 days training to new recruited person so that he will be able to do his work effectively and efficiently and he doesnt face any difficulty in sensitive work that is servicing the customer. Cost of staff training and development: I already mention that in case of old one store there is no need to recruit, hire, select and train the staff because on that store all things are available in readymade. Not only staff, equipment and store are also placed in right position. And there is the huge possibilities of achieving profit because the cost is only occurred from rent, service fee, franchisee training fee, contribution to national marketing spend. And franchisee training cost is: 5,000 and it is also refundable. Task 3: Sources of resources: Financial resources: An initial investment that is 40% of the total cost in case of a new restaurant and 25% for existing restaurant is needed to be paid to the company where rest of the money being paid in at least 7 years. In order to down payment, there also have to meet some specification. Mc Donald franchising financial resources are coming from non- borrowed and personal resources. It may be including of bonds, securities and debentures; cash in hand; real estate or business equity. In case of financing, Mc Donald doesnt provide any financial support though there is the possibility of getting the benefits of achieve loans at lower rates. In the time of franchise, Mc Donald has to be paid monthly rent and service fees. Source of financial resources: Obtaining finance for a new business is very difficult rather than obtaining funds for a franchising business. The key factors for easily getting funds for franchising business is previous track record of franchise business. Because brand and trademark is already established, therefore Mc Donald franchise is considered a lower risk investment. Franchise Bank Loan: A franchisee can get loan from commercial bank where this type of bank offer loan to franchise business with lower defaulter rate. In fact, most of the franchising industries expand by taking loan from commercial bank at an average rate of 10 to 12 percent per year. Mc Donald franchising is also expanding by taking loan. Here, as a Mc Donald franchisee I also take the loan from commercial bank. If a potential franchisor has enough capital and they think that they have the skill of operate the business successfully, franchisors will naturally assists with financing in any way that they can. Here, in franchising market, there is also seen that some of the franchisor provide loan application packages for helping the franchisee. A good number of franchisors offer financial help to the franchisee either by financing all or part of the franchisee themselves or by helping them in locating another lender. Other financial resources: I can also get financial help from limited partnership, taking loans from friends and family, and second mortgages on existing properties. In end, whatever means a franchisee motivates in financing their franchising, it is necessary to remember that they will need to pertain in making a detailed plan about a new business for showing to prospective lenders how the business will be run. Human resource: After considering about financial resources, I have to think about human resources that are about hiring, selecting and training employees. Without employees, a business operation cant run. Here, Mc Donald offer a limited scope for employee advancement to the level of management which may attract a few motivated persons, most of our work force will be young, inexperienced and just learning about job responsibility. High employee turnover must be expected as employees graduate from high school or college or move on to other work. Good management techniques can make a difference in keeping longer term persuade staff and present continuously. Assignment 3: Task 1: Implementation of the project: Before implanting my project that is Mc Donald franchising in Ill ford, there should be describe about leadership and motivation that is how Mc Donald leads and motivate employees to do their jobs. Leading and motivating employees on Mc Donald: Employees are considered as the most significant resources in Mc Donald. Basically, Mc Donald Company uses three different motivational techniques such as: financial encouragement, non- financial encouragement and social policy. These three factors are mainly described in Maslows hierarchy theory. According to this theory, all kinds of needs must fulfill one after another. The strategy and structure of Mc Donald Company represents that only the simultaneous fulfillment of employees needs will be enhanced an employees performance. In brief, for enhancing employees performance and companys productivity, Mc Donald uses effective motivational system. In order to present situation, Mc Donald administration staff use situational approach. On the basis of motivation theories, Mc Donalds administrators have used particular motivational techniques. Having using the procedure of assembly line in food preparation, Mc Donald has assures the standard of quality and high performance. Basically, ma nagers of different stores use different leadership management technique. But in Mc Donald store, every manager use their own management techniques, some managers are stiff and some are easy. And some use the both the hard and soft techniques of management. In fact, there is the mixture of lay back (laissez- faire) and autocratic styles leadership. Mc Donalds has achieved the status of one of the most recognizable franchises across the globe through a mixture of successful marketing, consistent service and product, and strong leadership. Mc Donald mainly uses the goal oriented and task-focused leadership styles that still exists in the corporation today. Project implementation: List of activities: Assess financial requirements. Meet the experience requirement as a franchisee. Fill up the franchise application form. Pay initial franchise fees and other fees. Make 20 years agreement with Mc Donald. Start the business. These activities are now shown on the critical path analysis: Task completion time Assess financial requirement 25.03.2010 Meet franchise experience requirement 28.03.2010 Fill up franchise application form 30.03.2010 Pay initial franchise fees 04.04.2010 Make 20 years agreement 10.04.2010 Start the business 15.04.2010 3 2 5 5 44 6 Task 2: Marketing strategy: Strategic groups: For becoming successful in Mc Donald franchising, there are some key factors which I have to consider. These key success factors are described below: Price: People can get the facility of food started from breakfast to meal in the price sector. Whenever any person feeds his family to Mc Donald, he first thinks about its cheap price with delicious and healthy items. In case Mc Donald franchising, it should be considered by a franchisor about its competitive price advantage. Quality: Mc Donald is one of the greatest food retailers that has reached new peaks at what can be achieved out of a global business market. The burger and French fries of Mc Donald are prepare to look, taste and smell very similar across the globe, despite all the variations in environmental differences. And in Mc Donald franchising, standardization of quality is also important. Location: Location is very important factor for set up the franchising the business. For selecting the location, any franchisor should have to consider its competitor, its marketing environment and consumer forms. For that reason, as a Mc Donald franchisee, I choose place of Ill ford, where the store of Mc Donald are already established and its marketing also going good. Opening hours: Generally, stores opening hour is very necessary for set up a business. But it depends on different stores and different place. Numbers of Mc Donald franchisee stores are 198 and these stores have different opening time and end time. In my Mc Donald stores, the opening time is 8 am. I think this opening time is better because it is the right time of taking the breakfast and on that more customers can come to the restaurant. In case of considering strategic group, Mc Donald is now in group 2 i.e. the main market food retailers- compete on price, offer better ranges and better customer services. Selected marketing strategy: There are several strategies such as: Strategy 1: all unnecessary attributes are removed, leading to lower costs Strategy 2: offer a range of products but change a lower price. Strategy 3: hybrid strategies; combination of differentiation and price based strategy. Strategy 4: the product must be differentiated in a significant way that buyers are prepared to pay extra. Among these strategies, I take the strategy 3 that is hybrid strategy. This strategy is already used in my Mc Donald store and this strategy includes: Successful use of price or differentiation strategy can lead to opportunities to develop other strategy. Superior cost advantage of Mc Donald, which generates profit that are invested in differentiation without destroying the cost advantage. Differentiation may lead to high sales volume, economies of scale, and lower cost. But in Mc Donald, differentiation leads to lower cost. Implementation of marketing strategy: Marketing strategy is basically planned by considering the basis of competition and the standard of quality. Different marketers such as: niche, leader and followers select and implement different strategies in different ways. As a market leader, Mc Donald may choose to consolidate their position in a number of ways to help them achieve competitive advantage. They may: Exploit their superior cost structure. Raise barriers through marketing expenditure, blocking access to distribution channels. Buy competitors and close down their capacity. Among these ways, Mc Donald use the first one that is exploit their superior cost structure. Marketing mix: Product; While providing the option of new menu item, the most necessary thing is to consider that the customer also have more option to choice their demanded product. Generally, they have a lots of options of their money spending and also spending place. However, McDonalds places considerable importance on developing a menu which customers want. Market research establishes exactly what this is. However, customers demands change time to time. The products which are now interesting, fashionable and attractive in present may be through away in future. Marketing continuously consider customers demand. For meeting these changes, McDonalds should bring new menu items and leave out old ones, and will continue to do so. Price Value of customers perception is an important factors of the price charged. What a product is worth customers draw the picture of product on their mind. A product is a physical item and it has psychological connotations for the customer. There are some difficulties of using products low price as a marketing tool is that the customer may feel that a low price is symptom of compromised quality. It is very much important when deciding on the price to be fully aware of the brand and its integrity Promotions It includes marketing communication such as advertising which is conducted on TV, radio, in cinema, online, using poster sites and in the press. Other promotional sectors are sales promotions, point of sale display, merchandising, direct mail, telemarketing, exhibitions, seminars, loyalty schemes, door drops, demonstrations, etc. Marketing communications skill is to develop a campaign which applies several of these methods in a way that provides the most effective results. Place: The most important element of the marketing mix i.e. price is not just about the physical location or distribution points for products. Price gives emphasis on the management of a range of processes involved in bringing products to the end consumer. Task 3: Monitoring controlling: Majority of the chain of franchising are controlling under both the outlet of company- owned and franchised. In previous, a manager was ran the business and in return he got the salary when the chain is the remainder of the profit. After the time change, franchisee keeps the profit after paying the applicable fees to the chain. Thus, when product is decentralized, then franchisee give incentives as a high amount which are very much significant for a large organization. As a franchisee, I have to monitor my franchise business because whether it is new or existing one business, every business should monitor by its owner, whether it is run properly or not, whether it gains profit or not, or whether it can satisfy the customer expectation or not. There also has the reason for monitoring the business. Such as: I have to see whether my business is going according to my plan or not also have to detect and react appropriately to deviations and changes to plans. As an owner of Mc Donald franchising, I have to monitor only its quality and its money. Because, other significant things such as: human resources, machines, materials, space, time, task etc. after monitoring these things, the output such as: progress, costs, job starts, completion, engineering or design changes and variance order also have to monitor. But in case of Mc Donald franchising, there is no need to monitoring the human resources or machines or materials these things. Because, in case of existing store franchising, there all ready all resources and material are ready. For my franchising business, I can visit the store from my head office on logically basis that means on the basis of specific reason. Monitoring technique: There are several techniques through which I can monitor and control the franchising business and these techniques are: Through meetings with clients, parties involved in project (contractor, supplier etc.) For schedule -update CPA, PERT charts, update Gantt chart. Using earned value analysis. Calculate critical ratios. Milestones. Tests and inspections.

osmosis in potato chips :: essays research papers

GCSE Biology: Osmosis in a Potato Aim To investigate the effect of placing a piece of potato in a given strength of sugar solution. Prediction I predict that, as the solution becomes more concentrated the more the cell will shrink, as the water, of higher concentration inside the potato cells, flows down a concentration gradient into the solution, which has a lower concentration of water molecules. If we say that the percentage change when the potato is placed in the 1M solution is x%. I predict that when the solution is 0.5M the percentage change will be 0.5x%, and when the solution is 0.25M strength I hypothesise the change will be 0.25x%. Variables Description: Dependant Variables The dependant variable is plotted on the y-axis. In this experiment this is the change of mass of the potato when it is placed in different strengths of sugar solution. Variables Description: Independant Variables The independant variable is plotted on the x axis and is what you choose to change in the experiment. In this experiement it is the strength of the sugar solution. Variables Description: Constant Variables These stay the same all the way through the experiment and are the fair test rules. In this experiment that are that the amount of sugar solution used must always me 10.0ml. This is to be placed into the test tube. The solution needs to always be at the same temperature. We will make sure that all experiments are at 20 degrees centigrade before we start the experiment. The size of the potato sample that we place into the solution also needs to be kept constant. A mass of 2.5-2.6g is sensible. The diameter is fixed as the potato cork borer always measures to the exact same measurement. We also needs to make sure that the potato is left in the solution for the same time, 30:00 minutes. Equipment †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Potato †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Standard Sugar Solution †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Wash Bottle †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Test Tubes and Test Tube Rack †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Cork Borer †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Scalpel †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Cutting Board †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Scales accurate to 2.d.p †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  10ml Syringe †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Paper towels †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ruler †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Stop Watch Method 1.  Ã‚  Ã‚  Ã‚  Ã‚  Firstly, the cork borer needs to be used to cut out a piece of potato at least 4 cm in length. This allows room for trimming off untidy edges. 2.  Ã‚  Ã‚  Ã‚  Ã‚   3.  Ã‚  Ã‚  Ã‚  Ã‚  On the cutting board the cylindrical piece of potato needs to be cut to 35mm. Using a ruler, measure this as accurately as possible and cut the potato to 35mm in length using a scalpel. 4.  Ã‚  Ã‚  Ã‚  Ã‚  Using the scaled weigh the potato to 2.

Wireless Technology Essay -- Network Congestion,

Wireless is a new technology that allows users to access information and services regardless of the geographic position. People can utilize and surf the Internet with computers (e.g., laptop, palmtop, smart phone and PDA) whenever and wherever possible. In general, wireless network can be classified into two types: infrastructure network and ad hoc network. Mobile ad hoc network (MANET) is an autonomous group of mobile users who communicate through relatively bandwidth constrained wireless links. Since the hosts are mobile, the network topology may change rapidly and unpredictably over time [3]. Congestion in a network may occur if the load on the network (the numbers of packets send to the network) is greater than the capacity of the network (the number of packets a network can handle). Thus network congestion can severely increase delay and packet loss and reduced network throughput. Congestion control refers to techniques and mechanisms that can either prevent congestion before it happens, or remove congestion after it happened. The main objective of congestion control is to limit the delay and buffer overflow caused by network congestion and provide better performance of the network [6]. In wire line networks, congestion control is implemented at the transport layer and is often designed separately from functions of other layers [20]. However, these congestion control techniques do not apply directly to adhoc networks because the ad hoc network is challenged by limited wireless bandwidth, power constraints, route failures due to node mobility and limited buffer size. The final result is high packet-loss rate, re-routing instability, loss of energy, bandwidth and retransmission of lost packets, which means that even mo... ...ne ( warn_line= queue_size/2), then the node’s congestion status becomes Zone I (safe zone). The average queue length greater than Minth and less than Maxth, then the node’s congestion status becomes Zone-II (likely to be congested zone) and initiates alternate path discovery mechanism. In mean time, the instant queue size is greater than Maxth due to heaviness of incoming traffic and the status of alternate path discovery becomes false. In this situation our algorithm introduce queue utilization parameter consists of three ranges {85%queuesize, 87.5%queuesize, 90%queuesize} which will help to change Maxth values dynamically until alternate path discovery becomes true. Finally average queue length is greater than Maxth, then the node’s congestion status becomes Zone –III(congested zone). The algorithm of dynamic congestion detection algorithm is shown in Fig.1. Wireless Technology Essay -- Network Congestion, Wireless is a new technology that allows users to access information and services regardless of the geographic position. People can utilize and surf the Internet with computers (e.g., laptop, palmtop, smart phone and PDA) whenever and wherever possible. In general, wireless network can be classified into two types: infrastructure network and ad hoc network. Mobile ad hoc network (MANET) is an autonomous group of mobile users who communicate through relatively bandwidth constrained wireless links. Since the hosts are mobile, the network topology may change rapidly and unpredictably over time [3]. Congestion in a network may occur if the load on the network (the numbers of packets send to the network) is greater than the capacity of the network (the number of packets a network can handle). Thus network congestion can severely increase delay and packet loss and reduced network throughput. Congestion control refers to techniques and mechanisms that can either prevent congestion before it happens, or remove congestion after it happened. The main objective of congestion control is to limit the delay and buffer overflow caused by network congestion and provide better performance of the network [6]. In wire line networks, congestion control is implemented at the transport layer and is often designed separately from functions of other layers [20]. However, these congestion control techniques do not apply directly to adhoc networks because the ad hoc network is challenged by limited wireless bandwidth, power constraints, route failures due to node mobility and limited buffer size. The final result is high packet-loss rate, re-routing instability, loss of energy, bandwidth and retransmission of lost packets, which means that even mo... ...ne ( warn_line= queue_size/2), then the node’s congestion status becomes Zone I (safe zone). The average queue length greater than Minth and less than Maxth, then the node’s congestion status becomes Zone-II (likely to be congested zone) and initiates alternate path discovery mechanism. In mean time, the instant queue size is greater than Maxth due to heaviness of incoming traffic and the status of alternate path discovery becomes false. In this situation our algorithm introduce queue utilization parameter consists of three ranges {85%queuesize, 87.5%queuesize, 90%queuesize} which will help to change Maxth values dynamically until alternate path discovery becomes true. Finally average queue length is greater than Maxth, then the node’s congestion status becomes Zone –III(congested zone). The algorithm of dynamic congestion detection algorithm is shown in Fig.1.

Poland during World War 2 Essay -- essays research papers

I. History of Poland After the Partitions of Poland (1772-1795), which had decreased the size of the country, giving most of the land to Russia, Prussia, and Austria-Hungary. The First World War provided a practical chance for Poland to restore its independence. The powers, which had separated the country more than one hundred years earlier, were fighting on opposite sides. Germany with the Austro-Hungarian Empire (the Central Powers) fought Imperial Russia allied with France and Great Britain. Polish troops, under their own banners, also joined the fight. At first, under the command of the anti-Russian revolutionary Jà ³zef Pi ³sudski, Polish battalions were formed to fight Russia. But in 1917, after a number of successful operations against Russians, the legions were disbanded and Pi ³sudski was tossed into jail when the Polacks refused to take an oath of allegiance to the Central Powers. Meanwhile, with the fall of its monarchy, Russia's grip on Poland began to slowly decrease to nothing. This enabled the Polacks to organize a Polish army in France to fight against the Central Powers. Russia was defeated first and Germany and Austria soon followed . Finally, on November 11, 1918, Poland re-emerged as a free nation after 123 years of captivity. However, some problems remained. After the Communist Revolution Russia was determined to carry the flame, so successfully kindled at home, to Poland, Germany and beyond. In 1920, not quite two years after regaining independence, Poland was forced to fight again to maintain its sovereignty and to defend Europe. II. Pre World War II The brief, nineteen-year period of peace following the war and lasting until 1939 was marked by a consolidation of the three partitioned territories, which for over one hundred years had belonged to an alliance of different countries. It also marked a time of vigorous economic growth for Poland. In the early 1920s German intrigues in the Free City of Gdansk prevented the free flow of Polish trade through that port. Poland's response was to build a new port in the small fishing town of Gdynia. By 1938, Gdynia became the busiest port in the Baltic Sea and provided serious competition for Gdansk. In south-central Poland, construction of an industrial complex began in 1936. It had hydroelectric power plants, steel works, aircraft manufacturing, machinery, ammunition and fertilizers. In 1938 P... ...d and they were rounded up and sent to ghettos in towns and cities. The two largest ghettos were established in Warsaw and Lodz. Between 22nd July and 3rd October 1942, 310,322 Jews were deported from the Warsaw ghetto to these extermination camps. Information got back to the ghetto what was happening to those people and it was decided to resist any further attempts at deportation. In January 1943, Heinrich Himmler gave instructions for Warsaw to be free of all Jews by Hitler's birthday on 20th April. Warsaw contained several resistance groups. The largest was the Polish Home Army. There was also the Jewish Military Union and the communist Jewish Fighter Organization (ZOB) led by Mordechai Anielewicz, Yitzhak Zuckerman, Gole Mire and Adolf Liebeskind. On 19th April 1943 the Waffen SS entered the Warsaw ghetto. Although they only had two machine-guns, fifteen rifles and 500 pistols, the Jews opened fire on the soldiers. They also attacked them with grenades and petrol bombs. The Germans took heavy casualties and the Warsaw military commander, Brigadier-General Jà ¼rgen Stroop, ordered his men to retreat. He then gave instructions for all the buildings in the ghetto to be set on fire.