Competing Apple Computers Inc management of innovation Assignment

Competing Apple Computers Inc management of innovation - Assignment Example The ability of a leader to identify strategies that can disrupt rivals’ innovative strategies is critical in organizations operating in highly competitive industries. For organizations trying to compete Apple, the challenges that need to be faced are many: Apple is popular for its emphasis on innovation, a fact that limits the chances for gaps in its strategic choices. Still, the literature published in this field shows that the promotion of innovation in businesses of different characteristics can be achieved in a range of ways, not necessarily related to rivals’ strategies. The business model and the strategies proposed below aim to show that even firms that are highly successful, such as Apple, may have gaps in their strategic framework; the identification of these gaps by rivals can increase competition in the industry reducing Apple’s hegemony in the global market. Apple has highly emphasized on research and development for the identification of unique products (Apple, Organizational website 2012). In fact, the firm’s strategy in regard to innovation seems to be based on the following three issues: a) the market for Apple’s i-products has still many prospects (Zeiler 2012), b) the firm highly emphasizes on advertising (Zeiler 2012) and c) new technologies, such as the i-TV, are continuously developed for enhancing the capabilities of the firm’s products. ... cation’ (Zeiler 2012), a technology that ‘transforms the i-Phone into a digital wallet’ (Zeiler 2012), is one of Apple’s latest strategies for securing its strategic position in the global market. 2.2 Gaps in Apple’s business model and product/ service strategy The current performance of Apple, as a key competitor in the global industry is significant, if taking into consideration Graph 1 (Appendix). Still, gaps can be identified in Apple’s strategies in regard to innovation: a) the products of the firm are rather expensive, if taking into consideration the financial status of the majority of people in the global market, b) the customer services schemes provided to customers are similar to those provided by other firms operating in the same industry, with no particular schemes for securing innovation in this business sector. 3. Competing Apple’s strategies and business model 3.1 Opportunities for disrupting innovation as promoted by App le In order to understand whether there are opportunities for disrupting Apple’s innovative strategies and business model, it would be necessary to explain primarily the key context of innovation, as related to business activities. According to Schermerhorn (2009) there are three modes of innovation: a) process innovation, which refers to the identification of effective techniques for developing business operations, in all their aspects, b) product innovation is related to the identification of unique products/ services and c) business model innovation focuses on the identification of ‘new ways to achieve profits’ (Schermerhorn 2009, p.188). This means that if a firm is interested in competing one or more of its rivals in regard to innovation, it has to focus on one, at least, of the above modes of innovation.